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Taj Mahal – A Mausoleum of Love

While speaking of exorbitant gifts through history, let’s not forget the grandest gift of love in all time, the Taj Mahal. The Taj Mahal has been hailed as the everlasting embodiment of true love over centuries and with reason. This splendid memorial is constructed entirely of white marble and is the universally admired masterpieces of Mughal architecture. It’s a real treat to watch the mausoleum on a full moon day; the marble’s glow seems to be emanating from the undying love of the world’s greatest lovers – Shah Jahan and his wife Mumtaz.

A Mere Lifetime Of Love Wasn’t Enough

Mumtaz Mahal, a princess of Persian origin, was Emperor Shah Jahan’s first and only true love. She died while giving birth to their 14^th child at the relatively young age of 39. When she died, leaving him to face his cruel son Aurengzeb all alone, his thoughts did not turn towards fighting for his rights as emperor of a large kingdom. Rather, the heartbroken emperor threw himself into building a monument of love for his beloved wife.

Out Of Great Grief Was Born The Taj

The Taj is a mute testament to the depth of the emperor’s love, and the lengths to which he was willing to go to declare his love and devotion. It took 22 long years and the sweat-filled labor of 20,000 workers and craftsmen to finish this monument. The Taj Mahal cost the emperor 32 million Indian Rupees. Today, the Taj is a UNESCO World Heritage Site. Close to 4 million visitors every year pay homage to this ever-lasting monument of love, hoping that its presence will bend Cupid’s arrows their way!

Get Her A Gift That Endures

The Taj endures everything from wars to the vagaries of nature. So must your love. Show your love through a Woohoo.in gift card for the most enduring symbols of love – diamonds and gold from Tanishq or Joyalukkas. Elegantly crafted gold and diamond jewellery will be your Taj Mahal to her, completely her own; and something that will endure and will be passed on for generations.

Note: Image is from findwallpapershd.com. Copyright vests with respective copyright holders.

(Post updated on 28 March 2016)

Creating ripples of happiness

“Let us be grateful to the people who make us happy; they are the charming gardeners who make our souls blossom.” ― Marcel Proust

20^th March has been marked as the International Day of Happiness by the United Nations. This day commemorates the adoption of the UN resolution, in 2011, which saw happiness as a “fundamental human goal”.

The International Day of Happiness was conceptualized by Jayme Illien with the belief that happiness is a basic human right for all human beings and that the “happiness movement” (supported and promoted by the likes of Pharrell Williams among others) is the key to achieving individual and global happiness.

The feeling of happiness and contentment comes from being aware and acknowledging the immense blessings and love that fill our lives. And how do we multiply this sense of happiness? We share it with others around us and see the ripples it creates.

This International Day of Happiness, make it a point to start your own happiness movement in your everyday life. Be it your family, friends, colleagues or acquaintances – reach out, connect and thank them for the little joys they bring into your life.

The Woohoo app makes it easy for you to do that by combining various features. It helps you convey your message with personalized electronic gift vouchers that are delivered instantly to your loved ones, anywhere in the country. Share memories with photographs from your gallery, add a voice note or a text message or simply use one of the many templates the app offers to best communicate your thoughts.

And while you’re at it, we’ll be happy knowing that we’ve helped create those little ripples of happiness.

Note: Image is from wallpaperscraft.com. Copyright vests with respective copyright holders.

ICC World T20 Gift Card – the ideal gift for all cricket lovers

Cricket is his passion. He could eat, sleep, talk and walk cricket. For someone who’s always been such a big fan of cricket, you know any merchandize of his favorite team will be a prized possession. With the T20 cricket frenzy all around, how about gifting him a gift card that allows him to pick merchandize of his choice?

India’s leading gift cards superstore, Woohoo.in, now presents an exclusive opportunity for all cricket fans to get the ICC World T20 Gift Card. This gift card can be used to redeem any merchandize of your choice from the the ICC Cricket Store.

The T20 World Cup merchandise list includes T-shirts, jerseys, caps, key rings, lapel pins and memorabilia, any of which can be the gift your loved one will always cherish and remember you for.

20% Cashback Offer

Take advantage of the 20% cash back offer via Woohoo, between March 16th 6 PM and March 18th 11:59PM. The offer is valid on the ICC Cricket Store E-Gift Cards available at Woohoo.in. You can also enjoy the 20% cashback when you shop on the ICC Cricket Store and pay via the Woohoo app.

Gift ideas for a friend on his new job

A new job is an exciting juncture in everybody’s life. It is a validation of one’s self worth and credentials, and a result of hard work and commitment. Whether it is a first job or a switch to something new; this is definitely a moment for celebration. Show your friend how proud you are of his achievements by getting him a gift card. Here are a few gifting suggestions.

Formal attire: A new job will mean beefing up your wardrobe with formal attire. A gift card from Allen Solly, Peter England or Van Heusen may just be what your friend needs for some great choices in formal wear. Has he been thinking of buying a suit? Get him a P. N. Rao gift card for great suit options.

Electronics: Gadgets are always great gifts for guys. Get your friend an E-gift card from Amazon.in, Flipkart.com or a gift card from Croma or E-zone to delight him in his next gizmo purchase.

Leather Accessories: Leather products like belts, wallets, laptop bags, cell phone cases always make a style statement in a person’s outfit. Get your friend a gift card from Hidesign for a fine choice in leather accessories.

Watches: Elegant watches are essential for completing any wardrobe. Moreover as your friend progresses in his career, he will find himself constantly juggling many responsibilities. An elegant watch would be an ideal gift. The stylish watches in town can be gifted through Titan or Helios gift cards from Woohoo.in.

Note: Image is from lerablog.org. Copyright vests with respective copyright holders.

(Post updated on 16 March 2016)

Gift ideas for a friend on her new job

A new job is definitely a moment for pride and celebration. It is also a period of testing the waters and proving your abilities. Whether it is your friend’s first new job or whether it is a switch into a new role, she must be excited about the new opportunity. Get her a gift to mark the occasion and show her how proud you are of her. We have a few ideas for you to choose from.

Apparel: A new job could definitely do with a wardrobe update! Depending on the culture of the new organization, she would want to buy stylish apparel for work. So get her a gift card from Myntra, Allen Solly or Van Heusen as they have a good collection of formal and business or casual wear.

Accessories: Accessories like purses, jewellery, footwear and the like can make a huge difference to her entire outfit. If you think she has an adequate wardrobe but would prefer to update her accessories this season, then get her a card form Hidesign, Lifestyle or Shopper’s Stop and send her on a shopping spree.

Spa day: A day at the spa to pamper and rejuvenate oneself so that the body and mind are fully re-charged for the new job would be a great gift your friend would appreciate. Get her a gift card from Four Fountains Spa or YLG Salon & Spa for a day of rest and relaxation that she would love you for!

Fine Dining: Your friend has been working hard to land this job. Gift her an evening of relaxed dining with gift vouchers from her favourite restaurants like Copper Chimney, Spaghetti Kitchen, Sigree, Oh! Calcutta or Mainland China.

A choice of many: If you would like to gift her the option to select from any of the above, then the Woohoo gift card is your best bet. With the Woohoo gift card she would be able to select the product or service from the brand of her choice.

Note: Image is from invibed.com. Copyright vests with respective copyright holders.

(Post updated on 14 March 2016)

Woohoo launches its new gifting campaign

As appeared on exchange4media.com on 11 March 2016.

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Woohoo, the go-to platform for gifting by Qwikcilver solutions, recently engaged with consumers to ask them: ‘What would really make them happy?’ in the context of gifting. This was done through a recently launched video: https://youtu.be/-C5Oszqz2fA

The campaign talks about how ‘We think we know everything about our loved ones. But do we really?’

A selection of different people that included siblings, mother-daughter and married couples were put through a small test. As part of the test, they were asked a simple question on what they would gift their loved ones to make them truly happy. An interesting observation that was noted at the end of the video was that the majority of people did not know what their loved ones actually wanted as a gift.

Woohoo presented the solution to this problem in the form of a small gift box in front of the participants, which comprised a mobile phone with the Woohoo app downloaded and a Woohoo gift card. This is the simplest and the most powerful way to gift someone we love, the freedom of choice from a world of brands, services and experiences.

Women’s Day: Cos taking steps to encourage gender diversity

As appeared in the Business Standard on 8th March 2016 by the Press Trust of India.

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In a bid to encourage a diverse, inclusive workplace companies are undertaking various initiatives, like ramping up women headcount, offering extended maternity leave and flexible hours among others.

Various research reports, white papers have been advocating the positive impact of promoting gender diversity in workforce and various women centric policies being offered by companies to retain their women staff.

To ensure an inclusive workforce, companies are opting for extended maternity leave, flexible working hours, adoption leave, creche allowance, committee on prevention of sexual harassment, identification of high potential women employees as a part of leadership talent planning process among others.

Ericsson said that it aims to have one-third of its employees as women by 2020. The company is hiring more female candidates in fields that used to be dominated by men.

Meanwhile, some companies are getting innovative and gifting their women employees gift cards to celebrate the international women’s day.

“We have witnessed increased interest by consumers & corporates to felicitate their lady colleagues and women. For Women’s Day, we have seen 125 per cent growth of Woohoo base of customers being gifted the Freedom of choice Via Woohoo Gift Cards vis a vis last season,” Smartcard technology company Qwikcilver CO-Founder and CMO Pratap TP said.

He further said across its base of over 400 corporates that Qwikcilver is closely integrated in India, this year has seen the preference for Woohoo-Travel related Gift Cards as the number one Choice among Women colleagues.

“Over the last one week, Woohoo App has also registered 44 per cent gifting taking place for Women’s Day related Gifting designs and greetings from across all the occasion based designs available,” he said.

Saurabh Nigam, VP-HR, Snapdeal said, “We are introducing a number of initiatives to further support employees going on maternity leave. We have further strengthened our mentoring, counselling programmes to assist women employees with career development, enabling them to take leadership roles.”

Meanwhile, Telenor India is taking conscious steps to promote diversity in its workforce and aims to have a right balance of women when hiring new employees for next few years. The company has also taken some of the following initiatives at the workplace to make it an all-inclusive workplace.

Piyush Mehta, Senior Vice President, Human Resources, Genpact said some of the women centric initiatives being offered by the company include, Genpact Center for Women’s Leadership” (GCWL), initiatives to welcome new moms and Career 2.0 Program.

Under the Career 2.0 Program, Genpact would offer flexible, customised workdays to encourage such women to revive their career. Genpact plans to hire 30-50 mid-to-senior -level women in various roles this calendar year.

#theSuperGift

We asked a few people what they thought would make their loved ones really happy. The result? Most got it wrong.

No matter how much we THINK we know our loved ones’ choices, it’s not ALWAYS possible for us to get it right. With Woohoo, you gift your loved ones EXACTLY what they want, by gifting them the power to choose from a wide range of products and services across the best brands.

Farewell gift ideas for your friend

Your friend is going abroad and you are caught in a bitter-sweet moment, bursting with pride on his achievement and, at the same time, feeling a sense of sadness that you would miss him dearly. Get him a farewell gift to celebrate this new phase in his life as he goes on to experience new places, things and adventures. Here are a few farewell gift ideas you might like to explore.

A nice and sturdy suitcase

Going abroad would call for suitcases in sizes that he might not currently possess. But how would you know the exact size and type of suitcase that would be a perfect for him? A good idea would be to get him a Shopper’s Stop or Lifestyle gift card, as that would give him the option of picking up exactly what he needs.

Good books to keep him company

Travelling overseas often demands long hours being spent at airports and on flights. It could get pretty boring if he has nothing to do to while away his time. In such times, books make good company and a perfect way to lose track of time. You could get him a Crossword, Amazon or Flipkart gift card so he could pick some books that have been on his “must-read” list for a while.

Ready-to-eat packets

Once he lands on foreign shores, there are lots of things he would miss and home food will certainly top the list. Yes! Comfort food is what he will need when he misses home. Get him a gift card from Spencer’s or Big Bazaar so that he could stock up on some ready-to-eat Indian food packets to take with him.

Apparel

A different place would also mean a different climate he would have to brace. This could require him to buy now clothes in-keeping with the demands of the new place and climate. Get your friend a gift card from Shopper’s Stop, Lifestyle or Central. He could go pick a nice jacket or shorts and shirts, depending on where he’s heading.

Miscellaneous needs

You know you want to gift him something useful for him but not too sure about exactly what he needs at the moment? No problem! You could just gift him a Woohoo gift card which he could use across a wide range of brands across different categories to get himself exactly what he wants. This way, both he and you would be happy you gifted him a farewell gift that is useful and not something he would have had to leave behind.

Note: Image is from thecolourjournal.com. Copyright vests with respective copyright holders.

(Post updated on 19 Jan 2016)

Qwikcilver Eyes Rs 2,000-cr Gift Cards by March-end

As appeared in The Economic Times on 6th January 2016 by Madhav Chanchani.

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Riding on the back of the fast growing Indian etailing market, gifting card solutions provider Qwikcilver sees the value of active cards on its platform reach . 2,000 crore by the end of March.` The company, which counts Amazon among its investors, expects to increase this value further five fold in the next three years.

Qwikcilver has over 150 brands on board, of which 30% are online players. Two years ago, online pla yers accounted for 10% of the brands on its platform. With proliferation of online brands, Qwikcilver also sees the share of digital gift cards increasing to 60% in three years from 20% now.

“We have 1.2-crore active gift cards in circulation, which we expect to increase to 2 crore by March,“ said Pratap TP, chief mar keting officer at Qwikcilver. Pratap cofounded the company along with Kumar Sudarshan in 2008.

Pratap said the weighted average value of cards is `. 2,500. Qwikcilver, which is backed by venture capital firms Accel Partners and Helion Venture Partners, charges merchants 1% to 3.5% of the activation value of cards.

While Flipkart was one its first ecommerce clients, the firm also has Cleartrip, Snapdeal, MakeMyTrip, Amazon, Hoopos.com and Yepme among its clients. The firm sells gift cards of Amazon and other brands online.

The gift-cards category has become one of the fastest growing segments for etailers. According to Amazon, the cards retail and corporate businesses has seen a 500% year-on-year growth in India.

For Qwikcilver, growth was not easy in the initial years. “We believe this growth should have happened three years ago,“ said Pratap.

The company raised $10 million in a round led by Amazon in December 2014.