The Bells and Whistles of Gifting

As appeared in The Hindu on March 12, 2018.

Choosing the right gift involves so much of meticulous planning, close study of the recipient’s interests and needs, and humongous efforts to keep up the surprise element that it often robs the giver the joy of gifting. Similarly, think of all the unwanted gifts that you have acquired over the years – ill-fitting clothes, out-of-place home décor, and all the irrelevant, meaningless, unappealing things that gather dust and spark no joy that you can’t quite wait to ‘Kondo’ (a tidying movement) them out of your homes and lives. And all those times when you couldn’t choose a product to gift someone because you did not know them well enough, but couldn’t think of gifting them some cash either because that would be too cold and impersonal.

Woohoo, The Hindu Metroplus, March 12, 2018

That’s where Woohoo comes in, according to TP Pratap, co-founder and director of the Bengaluru-based gift card technology company Qwikcilver. “Gift cards come somewhere in between the gifting of cash and the gifting of products or merchandise,” he says. Most importantly, it is a way of gifting people the “freedom of choice”.

Two years since its launch, the Woohoo digital platform – comprising the website and the app – is today the largest aggregator for gift cards in India, says Pratap, who was in the city recently. The company has partnered with over 150 brands, including Amazon, Flipkart, PVR Cinemas, BookMyShow, Myntra, Pantaloons, Lifestyle, Shoppers Stop, Crossword, Cleartrip, Fastrack, Fabindia, and Big Bazaar, and offers customers a range of options to choose from.

The gift cards of some brands begin at Rs. 100 and go up to Rs. 50,000. The cards can be delivered physically or can be sent to the recipient via mail or WhatsApp. “According to research, 75% of gift purchases happen 48 hours before the actual event,” says Pratap. And gift cards, he believes, are the most convenient and hassle-free option for last-minute shoppers. So, even if you realise at the moment that it is your friend’s birthday today, you can always log in to the Woohoo app or site and send him or her a gift card through WhatsApp in a matter of just five minutes.

The Woohoo team also ensures that the bells and whistles of gift giving are not lost in the digital experience. The gift giver could attach a selfie or an audio message to the gift card, and personalise it with photographs from the phone gallery, before hitting the send button. Pratap says the company has taken every effort to “address the challenges faced by consumers” and to make the experience “more personal and more memorable”. Through Woohoo, you could also send a cake, bouquet or card along with the physical gift card.

It has been almost 10 years since Pratap, along with two of his BITS Pilani classmates, began Qwikcilver, and he says the adoption rates for gift cards still fall behind three years of what they had expected. “There was a time when we were happy because we sold 100 cards a month,” he says. With a “300% year-on-year growth” , Qwikcilver has certainly come a long way. Amazon, Helion Venture Partners, Accel, and Sistema Asia Fund have invested in the company over the years. The promotion of gift cards by brands has also helped Qwikcilver, which powers 90% of the gift cards in the Indian market.

One thing that Woohoo is bullish about is its knowledge of consumer behaviour. Pratap says the platform has evolved over time, developing features to match the interests of consumers. It provides a digital locker experience for gift cards wherein you can save all the gift cards that you have received via Woohoo, and use them at your convenience, even as the app sends you reminders about the expiry date of various individual cards. There is also an option to sell cards that you have received at a price that you may decide. The cards are verified and listed by the Woohoo team. “We are India’s first secondary consumer-to-consumer market for gift cards,” says Pratap. The group gifting feature that lets the consumer invite friends to pool in resources to buy a gift card was introduced only six months ago. There is also the relatively new ‘Gift of giving’ feature that lets groups make a contribution towards charitable causes through gift cards.

“We are on the right track,” says Pratap, adding that he is delighted that brands and consumers have reposed their faith in the company. With the government too making a push for digital transactions, Woohoo envisions a four-fold or five-fold growth in the coming years. Given India’s culture of gifting, it was difficult to make a breakthrough, but today, Pratap says, that Woohoo has managed to make its presence felt in even Tier 3 and Tier 4 cities and change the way people look at gifting.


Holi gifts that are off the beaten track

Holi gifts

Holi, the festival of colours, is synonymous with festivity, merriment and bonding. Over the years, the traditional custom of people personally meeting to greet their family and friends may have transitioned to the current trend of large get-togethers organized in open spaces. But the basic essence of the festival – that of camaraderie and bonding – remains unchanged.

What Are You Planning to Gift this Holi?

If you’re planning to host or attend one such get-together this Holi, you might want to give traditional gifts a pass for a more unconventional and practical gifting option.

Boxes of sweets and the like are becoming a passé, with people becoming increasingly health and fitness conscious. But again, there are others who would find festivals to be incomplete without the sweet quotient. Taking a guess and estimating the number of boxes you’d need to get or thinking of the alternative gifting options for those who might want to do away with the boxes could be a pain. Why not let them have their pick?

How’s that possible? Here’s how:

With a Woohoo Gift card, you give the recipient the freedom to choose exactly what he wants. If dry fruits or a sweets hamper or namkeen is what he wants, heWoohoo gift card could use your gift card to order it online from While those who would prefer non-food items could go with things like home décor items from Home Stop, @Home or Shoppers Stop. If apparel is a preference, he could choose to pick anything online from Myntra or at stores of brands like Lifestyle, Westside, Marks & Spencers, and a host of others. As for the little ones, they could take their pick from an array of options at Crossword, Fastrack, and more.

So stock up on your Woohoo Gift Cards today from and enjoy a stress-free Holi.

Check out other Top Brand Gift Cards for Holi.


5 Reasons Why You Should Celebrate Valentine’s Day

happy valentines day

Some call Valentine’s Day as a celebration of love, others see it as just a made-up holiday. So what is it, exactly? Should we celebrate Valentine’s Day or not? What do you think? We say, yes, we should celebrate Valentine’s Day. We should give each other cards and gifts. And we should enjoy being with our loved ones on this day. In fact, there are 5 different reasons why we feel everyone should celebrate Valentine’s Day, whether it’s a standard festival or not. Read on!

1. Spare Some Love For Yourself

Who doesn’t feel hopeful and full of dreams on Valentine’s Day? Even those who’ve given up hope of love experience a rekindling on this day. That’s how it’s supposed to be. Valentine’s Day reminds us to love the people in our lives. Do you know who deserves to be loved the most? You. Yourself. So go ahead, treat yourself to something truly wonderful and celebrate Valentine’s Day feeling good about yourself.

2. Make Those Bonds Tighter!

Have you noticed that when you gift something nice to a loved one, you feel all good inside? That’s what gifting does to people. When you gift something thoughtful, your recipient feels gratitude and affection towards you. Needless to say, friendships are strengthened and people come closer than ever before. And Valentine’s Day is all about gifting! Go for it, we say!

3. Come Clean To Your Secret Crush

Been scared to tell that cute girl how you feel? Just send her lovely gift on Valentine’s Day and see how she responds. Whatever happens, you don’t have to be embarrassed. It’s Valentine’s Day! It’s your day to express your feelings. No matter what happens.

4. Let Loose Some Creativity!

Can’t draw a straight line to save yourself? No worries, buddy! It’s Valentine’s Day, and no one is going to judge what your card looks like. It’s the thought that counts. So forget ready-made cards and make your own funny cards. Draw squiggly hearts and smileys! Pen something hilarious! Paste emoticons all over your card! Get creative! It’s Valentine’s!

5. More Smiles And Hugs – Who Could Say No?

Ever noticed how good you feel when someone gives you a hug? Ever taken the time to wonder why a happy smile on someone’s face makes you feel happy? It’s all chemical, friend. Our mind responds to hugs and smiles just as the body responds to vitamins. So go, spread some love vitamins around. And watch healthy miracles as they happen.


Valentine Week 2018 – Celebration of Love

Valentine week

Come February and love is definitely in the air. With Valentine’s Day lurking in the corner, the smell of red roses fill the air, and so does the anxious, happy faces of those who are waiting for 14h February with abated breath. The day dedicated for love has lovers waiting to declare and express their feelings, surprise their loved ones with a well-planned day and exchange gifts that show they care about each other. Valentine ’s Day is a special day to celebrate the universal feeling of love.

Valentine Week 2018

Valentine Week begins from 7th February with Rose Day and continues till 14th February. Each day of Valentine week has significance. Below is the full list of Valentine week days 2018.

Feb 7th – Rose Day

Rose day


Feb 8th – Propose Day

propose day

Feb 9th – Chocolate Day

Chocolate Day


Feb 10th – Teddy Day

Teddy Day

Feb 11th – Promise Day

Promise Day

Feb 12th –  Hug Day

Hugg Day

Feb 13th – Kiss Day

Kiss Day

Feb 14th – Valentine’s Day

Valentines Day


As with any other year, this year too, you’re probably wondering what to get for your special friend.  Why gift something you could only “hope” they like? has a range of Valentine’s special gift cards that are sure to sweep your loved ones off their feet once again. Keep the guessing out and gift them what they truly love, from a wide range of options they themselves could choose from. Go on, pick your a Valentine gift card today.



Shop Gift Cards with UPI and Get Special Cashbacks

gift card offers

Be it festivals, birthdays or weddings, has over 100+ brand gift cards to make gifting easy for any occasions. With a gift card, you are keeping the guessing out and offering your loved ones what they truly love, from a wide range of options they themselves could choose from.

And, here is another reason for cheer. This February, Woohoo is bringing you special cashback offers on your favorite brand gift cards.

You can pay using UPI for gift card purchases of Rs.1000 or more on or Woohoo app and then get assured cashbacks between Rs.20 – Rs.200 for every brand gift card purchased. The cashback is instant. It will be added to your woohoo account, within 30 minutes of completing the transaction.

Cashback Upto Rs.20
Rs.20 cashback on gift cards

Cashback Upto Rs.50
Rs.50 cashback on gift cards

Cashback Upto Rs.100
Rs.100 Cashback on gift cards

Cashback Upto Rs.200
Rs.200 cashback on gift cards

So, go ahead and make your gift card purchase without a moment’s hesitation.

Offer Terms & Conditions


Sankranti and Pongal gifts for your loved ones!

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Hey everyone! The colorful, exciting festival of harvest, Sankranti, is almost here. What are your plans for this festive occasion, celebrated across most parts of India?

Makar Sankranti, falling on January 14th  this year, is a celebration of thanksgiving for the harvest and a day of joyful festivities for the gifts received over the year. In North India (Prayag), thousands of devout pilgrims line up to bathe at the confluence of the three holy rivers – Ganga, Yamuna and Saraswati (Triveni Sangam). In the South India, devotees throng to the Sabarimala Temple to get a glimpse of the Makara Jyoti.

Families all over the country clean their homes and sanctify them. In Tamil Nadu rice is cooked in milk till the milk overflows. This is called ‘Pongal’. The overflowing milk symbolizes the desire to fill their homes to the brim with wealth.

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Rural India comes alive on this day with farmers painting the horns of their cows in bright colours and tying colourful ribbons and bells around their necks. Kids fly colorful kites and conduct kite-flying competitions. There is joy, freshness, newness and the beginning of new life everywhere. People visit each others’ homes bearing unique gifts. Make yours the most unique gift of all by opting for Pongal gift cards from

With gift cards you let your gift to your loved ones echo the very essence of this festival – abundance, as the recipient of your gift card can choose from a wide range of products across 100+ top brands such as Amazon, Flipkart, Helios, Fastrack, World of Titan, Croma, Shoppers Stop, Lifestyle, Four Fountains Spa and more. These brands offer everything from fine watches, music, books, smartphones, electronics, fashion apparel, spa services, sportswear and home equipments.

So send your gift cards right away and let your loved ones be spoilt for choice this Sankranti!

Note: Images are from and Copyright vests with respective copyright holders.

(Post updated on 13 Jan 2018)




Time to Spread the Christmas Cheer Again with Awesome Gifts

Christmas gifts

Can you hear the jingle bells just around the corner? Santa’s getting his reindeer ready, rubbing their noses with fresh snow from the North Pole. His cart is loaded and he’s on his way to your home to spread some Christmas cheer all around! Just in case he doesn’t make it to the homes of your families and friends, maybe you just might need to put on Santa’s cap this year. And we have cool Christmas gift ideas to make it really easy for you to wear that lovely red hat.

About Christmas and Christmas Gifts

Christmas is the celebration of the birth of Christ as everyone knows. The concept of gift giving during Christmas arises from the precious gift of myrrh and frankincense that baby Jesus received from the three wise men. Now, we get to deliver Christmas gifts to our loved ones, but without having to travel miles on foot to deliver – via gift cards and e-gift cards.

Why Gift Cards Make The Best Christmas Gifts

As far as gifts from the North Pole go, gift cards are right up there on top. That’s because they are easy to shop for, easy to send to your loved ones and best of all, christmas gift cardsthe choice of gift is left entirely to them! It’s your gift, but their choice. It’s simply impossible to have it this way unless you went around handing out money. We all know the risks involved with cash, so why not choose gift cards from great brands and make someone super happy this year?

Advantages of Christmas E-Gift Cards

An e-gift card makes an ideal last-minute Christmas gift. Your e-gift card is delivered to the recipient within seconds; they can start shopping the second they receive it. How much easier could it get? We have e-gift cards for everyone this Christmas. For the foodie – try e-gifts card from Blue Foods, Bombay Blue, Cafe Coffee Day, Dineout, and Noodle Bar. Get Croma, Flipkart, Big Bazaar or e-gift cards for the tech-lover. For the shopaholic, get Lifestyle e-gift cards, Shoppers Stop e-gift cards and Westside e-gift cards. Get Gaana, PVR Cinemas and BookMyShow for the music and movie lovers. There’s an e-gift card for everyone. Just browse the collection on and make your pick.

Show Santa How to Gift Real Joy and Win Real Points
Christmas gifting

Making someone happy is its own reward. But it’s Christmas time, after all. So we’ve decided to reward you with Woohoo Gifting League, for wanting to make your loved ones happy! This entire season, for every action on or the Woohoo app, earn exciting Woohoo points. Accumulate points & get exclusive benefits, privileges & gift cards worth up to Rs. 10000! Start gifting, start collecting, start celebrating!


Last-Minute Gift Ideas that Don’t Look Last-Minute!

We’ve all been there, and done that; the last-minute hassles of gift-buying, the rush, the resultant mistakes and guilt when we compromise on the gift’s qualitylast minute gift or utility. Everyone forgets special occasions and birthdays at times. However, that last minute rush when we’re stressed for time and the guilt we feel when we forget makes us pick up any instant gift that’ll fit the bill. Then we end up facing awful traffic (just on that day), not to speak of parking issues, and a line at the store on top of it.

If everything goes well, there’s always the chance that we end up picking something that’s not appropriate for the occasion. Like we said, we’ve all been there and done that. The thing now is, is there a way to purchase a last-minute gift that doesn’t look last-minute – the gift that looks very planned, professional and is perfect in every way. Yes, there is. Read on!

E-Gift Card – A Cool Solution To The Last-Minute Gifting Dilemma

An e-gift card can solve your last-minute gift dilemma easily. Through an e-gift card, you’re offering your gift recipient a choice of gifts, plus the joy of shopping for what your recipient wants. By gifting an e-gift card, you’ll be eliminating any chance of the gift being ‘wrong’.

anniversary last minute gift

You can choose colorful themes and animated templates and insert loving messages to make your e-gift card look less last-minute as well. It takes just a few minutes of your time – browsing the brands, picking up the card and deciding on the packaging. So you’ll have plenty of time to explore some last minute gift ideas and choose a brand which your recipient will appreciate.

Plus, you can put in as much funds as you want into the e-gift card – you are not limited by a gift’s pricing in this regard. Your e-gift card will be delivered within a few seconds of your purchase, making your loved one’s day complete. They’ll know that you didn’t forget their special day, and what’s more, they’ll think you bought the e-gift card ahead of time, when they look at the message and the colorful template!

A Few Top-Brand E Gift Cards For You

It helps to know your gift recipient’s likes and dislikes when you’re choosing an e-gift card. However, even if you know very little about what they like, consider the occasion and the expectation and then decide on the brand. If you’re still not sure, opt for the following brands:

1. Lifestyle E-Gift Cards

lifestyle e gift card

Lifestyle is a Hypermarket which houses hundreds of brands under a single roof – fashion, fashion accessories, jewelry, watches, furniture, kitchen needs, home décor and more. Be it a birthday or a wedding anniversary, a Lifestyle e-gift card is the perfect gift choice.

2. Shoppers Stop E-Gift Cards

Shoppers Stop E-Gift Card

Shoppers Stop is the perfect one-stop-shop for every imaginable luxury item a person might desire. Shoppers Stop hosts multiple lifestyle brands in beauty, fashion, accessories, home products, health, fragrances and many other categories. Purchase a Shoppers Stop e-gift card as a last-minute gift for any gifting occasion.

3. Amazon E-Gift Cardsamazon e gift card

An Amazon e gift card lets your recipient choose the gift of his choice from 1000+ categories such as Mobiles, Watches, Electronics, Household Needs, Watches, shoes, Apparels, Lifestyle, Shoes and many others from the top brands.

4. Croma E-Gift Cards

croma e gift card

Croma stocks the latest electronics and electricals. This is where you head to if you want to buy the latest digital gifts or the latest washing machine. Croma e-gift voucher can be a perfect last minute gifting option for your loved ones to choose from categories such as Phones, Camera, Computers, Entertainment, Home Appliance, Kitchen Appliance, Gaming and Accessories.

5. Big Bazaar E-Gift Cards

big bazaar e gift voucher

Big Bazaar is one of India’s oldest and most successful hypermarket chains. Every gifting occasion is perfect for a Big Bazaar e-gift voucher. Whether it’s a birthday, a housewarming, an anniversary or even a religious function, a day out shopping at Big Bazaar with a gift voucher will be an absolute treat.

6. Woohoo E-Gift Cards

Woohoo e gift card

If you’re not sure about the brand, then opt for a Woohoo e-gift card. Woohoo is a smart mega choice gift card brand with which your gift recipient can purchase an e-gift card or gift card from any other brand on