Woohoo! I’ve got a gift for you

As appeared in The New Indian Express on 14 September 2017.

woohoo in new indian express

There is some celebration every other day – festivals, birthdays, office parties and the list goes on. Last week was Onam and Pooja is right around the corner. Not surprisingly, there are a number of gift choices for loved ones too. But, despite the overwhelming availability, the old dilemma exists: What should I gift a person? In one of their research surveys, Qwikcilver had discovered that most gift purchases happen only three days before the event. Foreseeing this, Qwikcilver, powering 90 per cent of the gift cards in the country, has developed a superstore for gift cards called Woohoo. “Through this innovation, the person receiving the card has the freedom of choice,” said co-founder Pratap T P.

Customised gifting

Through Woohoo, which functions as a mobile application and a website, one can purchase gift cards to as many as 150 brands that have partnered with the company. It was launched in 2015 and provides options for planned and customised value gifting. The app securely stores the gift cards and gives regular reminders regarding the expiry.

In the latest group gifting feature, released a month ago, people can pool in the amount and gift the card to the recipient. This eliminates the hassle of coordinating and collecting individual amounts. In addition, it has a secondary market trading platform where one can buy and sell gift cards. “This is the first and only platform in the country that provides such an option,” said Pratap.

Taking on Malayalees on social media

Targeting the Malayali audience for Onam, the developers of Woohoo did a social media campaign on all the popular platforms. “The campaign was a humorous take on gifting, endorsing the celebrities in the Malayalam movie industry,” said Pratap. “We were trying to make a presence on social media,” he added

onam gifting

no cash gift for onam

Gifting culture
Like the greeting card industry, which helped develop the birthday and anniversary culture in the country, Woohoo’s creators also expected to enhance the gifting culture among people. “It is instant gratification. But at the end of the day, we are just trying to improve human engagements through Woohoo,” said Pratap.

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3 Best Occasions to Gift a Travel Gift Card

travel gift card

A gift is something that you give to someone you care about, right? There are no rules as to what that gift can comprise. Your gift could be a watch, some jewellery, clothing, and gadgets – anything from an array of gifting options. What about an experience? A travel experience is certainly one of the most memorable gifts and it’s easy to gift a fabulous travel experience through a travel gift card.

So, why not check out the possible occasions that can be captured into tiny special moments in the form of gifts. Below are a few of them:

Anniversary (Parents)

Our parents are more than a hug giver, advice offerer, finest cooks, best of the best friends, in short an “Angel in disguise”. It is a fact that time or reasons are not required to express our love and respect for them. But, when we have an opportunity like Anniversary when we can really give them something, they would relish the most, why not plan something absolutely delightful.

Now that we have decided on gifting something, the difficult part begins as to choose what to give as there’s nothing in the world that can match our parents love yet, something not so close is some quality time for each other. Why not a holiday? Just the two, near or far where ever, but Just the two! Quite awesome, isn’t it?

Retirement Gift

People run in their hectic work schedules and save holidays to plan their long vacation yet, somehow self-ditch their own plans as work would be their first priority. That’s right, and time flies and yet their dreams are still dreams. There are very less chances that they would plan post retirement as they would already have plans for their grandchildren.

Why not differentiate ourselves from the lot and plan some awesome holiday?

“New Entry” in your family

All tend to get really excited whenever there is a new beginning in our life. Either we get into a new relation or a new relation gets into our family. Both gives immense joy and happiness. What do you think could be a best form of expressing this feeling?

Really tough to put it across, right? Yea, true because the gift should give them ever lasting memories. Something like a holiday with the “New Entry” of the family who can be your sister, brother, sister-in-law, cousin, brother in law and so on. Whoever it is, the beauty of any relation can be expressed by giving quality time with them by planning a Holiday just for them with them.

Now that we have listed out few of the multiple possible reasons to celebrate in discount on cleartrip gift cardlife, it’s time to think on how could we make it a perfect personalized gift. Travel is one thing people think twice because they don’t want to mess up with bookings and planning. So, gift a best holiday gift to your dear ones with a Cleartrip by availing 15% discount on Cleartrip e-gift card. You can get this awesome offer using the promo code CL15 in the checkout page.

 

 

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Woohoo Gifting League : The First of Its Kind Gift Card Bonanza

woohoo gifting league

Woohoo announced the launch of the first-of-its-kind gift card league – Woohoo Gifting League, a platform for brands to maximise revenue through gift cards this festive season. The Woohoo gifting league will have on the platform more than 100+ brands, including Shoppers Stop, Westside, Myntra, TTK Prestige, Marks & Spencers, Lifestyle and Pantaloons.

Habit formation around Gift Cards:

Much of the gifting spends in India happen either through cash or through the unorganised sector.The Woohoo Gifting League is an attempt to move some of that spend to brands, via the gift card route. From a brand point of view, the idea is to build habit formation around gift cards in a way that it remains top-of-mind woohoo gifting leaguewith consumers for all sorts of gifting occasions even beyond the reigning festivities.

The platform will present consumers an array of gifting options; physical and the increasingly popular digital gift cards, from leading brands in the country. Retail brands, on the other hand, get the opportunity to garner a greater share of the seasonal gifting pie, through gift cards. The gift card market currently is over Rs. 3,000 crore.

Gift Cards help brands increase sales and create access to new customers:

A recent Qwikcilver study indicated that on an average Gift Cards represent 12% of brand sales. With the Woohoo Gifting League, that percentage is set go up during the festive season. Gift cards also enable brands to reach out to and engage with a wider consumer base, because brands get access to both the gift card purchaser and the recipient. This is expected to lead to significant increase in customer acquisition, ranging between 50-400 percent, depending on product and category type.

Commenting on the launch of this new initiative, Pratap TP, Co-Founder and CMO of Qwikcilver said: ”For close to ten years now, we have worked relentlessly to make gift cards synonymous with gifting and the launch of this initiative is one more innovative step in that direction. We are confident that the Woohoo Gifting League will help our brand partners maximize the festive season while at the same time making gifting a convenient and enjoyable experience for millions of Indians.”

As appeared in www.afaqs.com on Sept 1, 2017.

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