Women’s Day: Cos taking steps to encourage gender diversity

As appeared in the Business Standard on 8th March 2016 by the Press Trust of India.


In a bid to encourage a diverse, inclusive workplace companies are undertaking various initiatives, like ramping up women headcount, offering extended maternity leave and flexible hours among others.

Various research reports, white papers have been advocating the positive impact of promoting gender diversity in workforce and various women centric policies being offered by companies to retain their women staff.

To ensure an inclusive workforce, companies are opting for extended maternity leave, flexible working hours, adoption leave, creche allowance, committee on prevention of sexual harassment, identification of high potential women employees as a part of leadership talent planning process among others.

Ericsson said that it aims to have one-third of its employees as women by 2020. The company is hiring more female candidates in fields that used to be dominated by men.

Meanwhile, some companies are getting innovative and gifting their women employees gift cards to celebrate the international women’s day.

“We have witnessed increased interest by consumers & corporates to felicitate their lady colleagues and women. For Women’s Day, we have seen 125 per cent growth of Woohoo base of customers being gifted the Freedom of choice Via Woohoo Gift Cards vis a vis last season,” Smartcard technology company Qwikcilver CO-Founder and CMO Pratap TP said.

He further said across its base of over 400 corporates that Qwikcilver is closely integrated in India, this year has seen the preference for Woohoo-Travel related Gift Cards as the number one Choice among Women colleagues.

“Over the last one week, Woohoo App has also registered 44 per cent gifting taking place for Women’s Day related Gifting designs and greetings from across all the occasion based designs available,” he said.

Saurabh Nigam, VP-HR, Snapdeal said, “We are introducing a number of initiatives to further support employees going on maternity leave. We have further strengthened our mentoring, counselling programmes to assist women employees with career development, enabling them to take leadership roles.”

Meanwhile, Telenor India is taking conscious steps to promote diversity in its workforce and aims to have a right balance of women when hiring new employees for next few years. The company has also taken some of the following initiatives at the workplace to make it an all-inclusive workplace.

Piyush Mehta, Senior Vice President, Human Resources, Genpact said some of the women centric initiatives being offered by the company include, Genpact Center for Women’s Leadership” (GCWL), initiatives to welcome new moms and Career 2.0 Program.

Under the Career 2.0 Program, Genpact would offer flexible, customised workdays to encourage such women to revive their career. Genpact plans to hire 30-50 mid-to-senior -level women in various roles this calendar year.



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Women Of India! Tell the World Your Story!

Titan Womens Day giftsWomen, it’s time to celebrate your day again. This year, the International Women’s Day marks several achievements by women during 2012. Malala Yousafzai, a mere 15 year old young girl opened the world’s eyes to the plight of women in Pakistan. Women are making great strides in business, technology and politics. Female presidents guide many nations big and small; from South Korea, Australia, Brazil, Argentina, Costa Rica, Lithuania, Kosovo and Malawi.

Titan celebrates the International Women’s Day (8 March) with exclusive range of women’s watches, including the Eiffel time piece, from Raga Cities Collection. This wondrous masterpiece has a mother-of-pearl dial and a strap studded with genuine Swarovski crystals. Titan in partnership with Woohoo.in is also holding a unique activity to celebrate Women’s Day. And this involves telling your special story!

So what’s your story? What are your personal achievements?  Share your proudest moment of being a women and get gift vouchers from Titan! Get your story ready, type it up and email it to support@woohoo.in, with the subject line reading, “Story for Titan”. If your story is accepted, you’ll be sent a cool Titan e-gift voucher worth Rs. 200.

Women of India, this is your chance to get your story heard! Who knows, there might be a young and confused girl out there in need of your bolstering words.  Share your story to inspire and motivate! What better way to celebrate Women’s Day! Go on, grab your pen and write your story. Don’t wait any longer. Submit your story today!