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New Gift Ideas for Your Loved Ones

On October 13th, Tanishq unveiled its spectacular new Festive Gold Collection in Kolkata. Tanishq has introduced exciting new styles, combining traditional Indian styles with contemporary styles to create unforgettable designs. Shoppers can now enjoy true freedom of choice and value, because the new Tanishq Festive Gold Collection offers items starting from a weight of 2 grams. You can buy lightweight rings made out of only 2 grams of gold and lightweight bangles made out of 8 grams of gold. Whether you want earrings, pendants and bangles, it’s all there, in pure gold, stamped with the 100% guarantee of Tanishq.

Gold means a lot to Indians – it symbolizes the color of the sun, and is considered the primary adornment of the goddess of wealth, Lakshmi. Diwali is the time when people worship the goddess Lakshmi and ask for her favors. Tanishq doubles her blessing for you this year by offering flat 20% off on making charges on select jewelry pieces. That apart, Tanishq is also offering 20% off on any single piece of diamond jewelry that costs more than Rs. 2 lakhs. Can it get better than this? Buying gold jewelry is a way of welcoming the goddess home during Diwali. Make it possible for your wife, mother, daughter or sister to indulge in some exquisite designs in gold from Tanishq this year, through Tanishq gift cards. Let the women in your family deck themselves up in the latest designs from the Tanishq Festive Gold collection, and increase the brightness within your home and let them realize that you can pick the perfect gift for Diwali.

Favourite Trend for Diwali- Gift Voucher

What are you gifting your wife this Diwali? How about a new set of furniture or home ware from Home Center LifeStyle? Why, you ask? If you’re asking, then you haven’t seen the spectacular offers from Home Center LifeStyle yet! Upon purchase of home wares for Rs. 5,999, you get Prestige Cookware set of 2 worth Rs. 1,125! Double that amount and you can get

Prestige Cookware set of 2 worth Rs. 2420. Is that reason enough? There’s more – after all it’s Diwali and LifeStyle believes in doing everything in grandiose style. Purchase furniture for Rs. 10,000 to Rs. 1,51,000 and above, and you’ll get a gift voucher for 10% of the amount you spend. So if you were planning on replacing your worn furniture either way, why not take advantage of this fabulous offer and earn 30% of the value back in the form of a gift voucher?

Here’s a strategy – don’t tell your wife about the offers. Just purchase a LifeStyle gift voucher for your gift amount. Accompany her to LifeStyle when she’s ready to go, and slowly guide her to the Home Ware and Furniture departments. Let her discover these fabulous offers on her own. LifeStyle’s fabulous array of classy furniture, beautiful carpets, wall hangings and elegant home ware are bound to delight your wife. These offers are so great, that others in your family and friend circle might also benefit. Consider gifting LifeStyle gift vouchers to your sister, mother, sister-in-law and other women in your family. By putting up these hard-to-resist offers, LifeStyle has made sure that Diwali this year will be very hard-to-forget indeed! Diwali gift vouchers are available online for your convenience!

What to Gift Your Wife on Karva Chauth: Some Gift Ideas

Karva Chauth is celebrated with great joy and passion by women in North India in the wheat belt, to ensure the longevity and safety of their husbands. They fast, from sunrise till moonrise, and eat only when they’ve sighted the moon and seen their husband’s face through a veil. This festival falls on the fourth day of the krishna paksh (dark fortnight), during the month of Kartik. Women buy jewelry, cosmetics, pooja items, henna and so on. They fast as a mark of devotion to their husbands. It is a truly commendable attitude—can you imagine going without food for someone?

If your wife is going to do the Karva Chauth fast in your name, custom expects you to gift her something nice. Here’s your chance to let your wife know just how much you value her and her dedication towards you. Here’s a fabulous idea– get her a gift voucher or card for classy jewelry from brands such as Tanishq, Asmi or D’dmas. Also buy a gift card for exquisite Indian ethnic sarees and suits from Satya Paul. Buy decorative, earthenware Karva Chauth pots— load it up with silk ribbons, glass bangles, packets of bindis, and handkerchiefs for her. Won’t that be fantastic? Your wife is not likely to forget this year’s Karva Chauth, is she? Make this holy day perfect for the woman who tries to make every day of your life perfect.

Retailers target 1 million gift card sales this festive season: Study

Republished here on: 04 October 2012

As appeared on 03 October in The Economic Times

MUMBAI: In spite of the concerns over the diminishing footfalls at retail stores, there is an increasing demand for gift cards during the festive season and retailers expect sale of a million such cards during the forthcoming Diwali, according to a recent study.

“Retailers are gearing up for demand of over a million gift cards during this festive season. Indians spent Rs 1,800 crores on gift cards last year.

“The total number of active gift cards touched 2.7 million this month, and has witnessed a growth of 145 per cent in the last one year,” reveals a study by QwikCilver that is into gift card solutions.

Retailers are keen to push gift cards, as customers tend to buy products worth more than the gift card, it notes.

“Retailers are keen on gift cards owing to the significant increase in average uplift. Uplift is the amount spent by an individual over the card value.

“The average uplift is currently at 150 per cent, with giftees spending at least 70 per cent more than the gift card value,” it says, adding that in case of premium accessory brands, uplift is as high as 400 per cent.

The average amount spent on a gift card in the country is Rs 1,400 this year, but is higher at Rs 3,300 for premium accessory brands, the study says noting that almost 40 per cent of the demand for gist card is from Tier-II and Tier-II cities.

“Globally, gift cards are easily the largest selling SKUs for many brands, especially during festive seasons and this trend is soon catching up here,” QwikCilver said.

In addition to retail demand, corporates have also jumped on to the bandwagon, with gift cards turning out to be the favourite for employee and partner gifting programmes.

The study notes that all leading brands, across categories such as apparel, luxury accessories, food and beverage, cinema are adding new variants to their gift card offerings.