Woohoo Newsletter


As we step into another fresh year, we wish that 2013 fills your life with success and happiness!

We hope that the fresh new year would give many more reasons for strengthening our partnership and we would achieve greater milestones in the months to come…

This edition is specifically aimed to take you back to the six basic steps that would help to bolster the Gift card program.

Continue reading to know more…


A QWIK preview of some of the consumer promotions on www.woohoo.in during Christmas & New Year!



In order to make the most from your Gift Card program, we would recommend a six pronged strategy as elucidated herewith:

1:Set Objectives for the Gift Card Program

  1. What should be the Gift Card sale contribution to the total sales?
  2. What are the barriers to realizing the above objectives?
  3. What interventions are required to overcome these barriers?

2: Set Gift Card Sale Targets and Incentives for the Franchisee

  1. The targets for each franchisee should be shared with them at the start of the Gift Card program.
  2. These targets should be fixed on the basis of volume of Gift Cards sold and value of Gift Cards sold.
  3. The targets should be broken down into quarterly, monthly, weekly and daily time frames for each franchisee.
  4. The franchisee should in turn give individual targets to the sales team within the store.
  5. The corporate should also work out an incentive plan for the franchisees.

3: Break Targets into measurable goals for the Franchisee

  1. Each franchisee should identify the total number of customers required to attain the franchisee target.
  2. They should also ascertain the number of new customers required to improve the Gift card sales performance and the interventions needed to meet the target.
  3. Each franchisee should identify the average load value at that outlet so that its easier for them to ascertain the number of transactions required to meet the value  target.

 4: Education and Training for the Store Staff

  1. The ENTIRE sales team at the stores should be trained by the Store Manager on when to sell the Gift card and how to approach the customer for selling the Gift card.
  2. The store staff should be trained on what queries to expect from the customer, how to handle them and how to keep the consumer interest alive in the category.
  3. Leaflets/ Booklets/ Training manual to be handed over to the store team.
  4. In case of people movement at the stores, the new recruit should be fully trained by the store manager on the Gift Card program just like he is trained on other aspects of retail business.
  5. Have a slot for Gift Card program during Franchisee Meet / Store Managers’ Meet to elicit their feedback on the program.

5: Track Program Performance

  1. In order to track program performance, QwikCilver dashboard gives all the information pertaining to Gift Card transactions viz. Daily, MTD, YTD performance reports, Inventory stock reports, Outlet wise performance reports.
  2. All the above information is available real time to enable the store managers/ regional managers to address the issues related to store performance.
  3. Track the non-performing stores on a monthly basis viz. the ones which have not even done a single sale transaction and take corrective actions immediately.
  4. Improve store performance by running time bound contests amongst store teams.

 6: Strategic Review and Program Improvement Strategies

  1. A quarterly review of the Gift Card program with the Regional managers and the store managers.
  2. Deciding on the milestones to be achieved for the next quarter.
  3. Deciding on the store level interventions that need to be taken with more urgency to take the program to the next level.
  4. Celebrating success and the key performers -Store Champs and Regional Champs
  5. Institutionalize awards for achievers in the Gift Card program category similar to what exists for other product categories.

E:Mail- news@qwikcilver.com


Woohoo Newsletter


The month of November brought in festivities, exuberance and increase in retail sales.It was a special month for QwikCilver as well.

Last Diwali, QwikCilver launched its B2C portal www.woohoo.in -India’s first online gift card megamall! This Diwali Woohoo rolled out SoLoMaP-Woohoo Friends’ Club, an innovative way to gift to friends on Facebook!!!

Read on to know more…


A QWIK preview of some of the consumer promotions on www.Woohoo.in during Diwali!


Continuous engagement with consumers increases TOM Recall of the brand and creates more bonded consumers.

Most successful Gift card programs are the ones where Gift cards are considered as another product in the Brand’s product line. Gift card programs need to be sustained through well-planned activities.

They are more successful if the calendar of consumer promotions is worked out during the brand ‘s planning process before the start of next financial year!

One of the key challenges for brands today is to convert their online following into footfalls. To address this issue, Woohoo has launched ‘Friends Club’, a Social to Local Marketing Platform (SoLoMaP), a first of its kind social marketing platform in Asia Pacific!

The Concept:

Friends’ Club enables gifting amongst Facebook Friends and leverages the power of social media to reach out to a wide customer base. Through this platform, Woohoo aims to provide brands with an effective marketing platform driven by viral, word-of-mouth marketing as well as giving consumers another mode of easy gifting. The key differentiator is the capability to engage consumers, trigger and track Facebook posts on to the sales purchases at the brand stores/online portals in real time.

Social Local Gifting

How it works?

The gifting process is as simple as using any other social app on Facebook. On the Woohoo Friends’ Club page, the user has to sign in using his/her Facebook login. Once logged in, the friends list of the user is extracted and details regarding their birthdays are displayed.

The user can choose from free cards or top-up on the free value for the desired amount to be sent to any of his/her friends. The friend in turn receives a post, which asks for his/her e-mail /shipping address for the delivery of the E-Gift card/physical Gift card as the case maybe. The recipient can then go to the brand’s outlet/online portal to redeem the Gift Card.

Friends Club

Advantages to Brands:

The key differentiator of the platform is that it is not advertising-led communication. The user ‘gifts’ a Gift Card to his/her friends and posts it on his/her timeline. The brand logo is also a part of the timeline post. The whole process aims to ensure a greater brand engagement and recall and since the Gift Card is posted on the wall of the recipient it is viewed by more people.

Multiple Consumer Engagements



E:Mail- news@qwikcilver.com