Gifts cards for Super Hero movies at Landmark!

If you’re a frequent shopper at Landmark, you’ll find that there’s more reason than ever to visit your favorite department store this New Year. Yes – Landmark is offering fabulous discounts upon purchase of various movies, in different genres. If you are a fan of SuperHero movies, such as Batman, Spiderman and Avenger movies, you’re in for a treat. There’s a flat 15% off on these movies at Landmark! Do you know anyone who’s an absolute superhero movie buff and that person’s birthday is coming up soon? Well, now you know what to gift – a Landmark gift card definitely!

Oh, there’s more. Great news for Rajnikanth movie lovers. Selected Rajnikanth movies are on offer at flat 15% off at Landmark. Gift that Rajnikanth fan in your life the chance to buy his favorite  movies at a fabulous discount, and get ready to be thanked by them! Landmark’s fantastic offers don’t stop here. Accessories from the well known childcare product label, Dora, are at 25% off as well. Therefore it’s the best time to gift a Landmark card to the friends who’ve recently become parents, or those who have older kids. Dora’s backpacks, colorful water bottles and childcare products are of excellent quality.

Even without these offers Landmark is the best destination for books, movies, music, games, toys, stationary and many more categories. A gift card from Landmark is sure to be a hit among the kids, young and the old. It’s also good if your friend is a serial shopper! Landmark has more than enough to keep people occupied for days, not just hours.

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The power of choice

It’s my best friend’s son’s birthday .The good part is that I remembered and the bad part is that I am meeting them in five minutes. Absolutely no time to buy a gift ofcourse. I rummage my son’s cupboard for any unopened gifts, but he is now smart enough remove the packaging as soon as he gets a gift. As I am about to give up the search, disappointed at having lost an opportunity to brighten up the 7 year olds special day a little more, I remember that we do have a couple of Landmark gift cards at home. Just as I dig out one, the bell rings announcing their arrival and I sure am mighty pleased with myself. I open the door, wish him and give him the card with a “you can buy whatever you like”. The card is very colorful and I expect him to be mighty pleased (How foolish can I be!!!), but am a little disappointed to see that he is not particularly pleased or excited. The card is soon forgotten as my friend and I get busy with our gupshup leaving the kids to entertain themselves. A few weeks pass before I ask my friend if they had used the card. And then the story unfolds… Sourish (that’s our protagonists name) kept the card on his desk for almost a week, before popping the first card related query to his mother. Simple and basic. Sourish: “What is this?” Mother:”It’s a gift card” Sourish:” What should I do with this?” Mother:”You can choose a gift for yourself from Landmark” Silence …. A week later… Sourish:”Amma, can I buy anything I want with my card?” Mother:”Yes, anything for Rs. 500” Sourish:”Even a toy and a book?” Mother:”Yes, whatever you wish” Sourish:”That means you can’t stop me from buying something because it’s my card?” Now it’s the mother turn to be silent. A week later … Sourish:”From where can I buy my gift?” Mother:”From any Landmark” Sourish:”even Jubilee hills landmark?” Mother:”yes” Sourish:”I can even buy from Chennai when we go for summer holidays?” Mother:”yes” Silence… A week later Sourish:”Lets go and buy my gift” After spending a couple of hours at Somajiguda Landmark and working out various permutations and combinations with toys, gifts and crayons (ofcourse mother had to help with the arithmetic), Sourish decides he would want to check out the jubilee hills Landmark too before buying. A week later, @Landmark-Jubilee hills Sourish:”Amma, I think the other Landmark was better” This is not the end of the story. For all you know Sourish has visited the Chennai store too and still hasn’t found the best deal…but as my friend(exasperated ,as can be expected☺) shared this story to me ,I was so glad that I had given him one of the best gifts –the gift of the choice. He probably didn’t want to redeem the card because he cherished the power of choice that it gave him over anything else that it could buy him. Deep inside, that’s what all of us want- the power to choose. – Uma Menon

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Don’t like it…yet I am gifting with a Gift Card

(Written by an Indian who is back in India after many years living abroad in the US) I am the kind of a gal who likes to gift something nice, which will make the person remember me by. I think that I have great taste or let us settle for good taste. I take pains to find something nice and that obviously means a lot of shopping and running around. I’ll admit that I do like the (window) shopping part of it. It is also a nice opportunity to pickup something for oneself in the process! So, I never really liked the idea of a Gift Card when it surfaced a while ago; those days we dwelled in the USA. We returned to India a few years back and again I was buying toys mostly for the tots on their Birthdays and watches/dinner sets for the Weddings. That kind of became a norm. As my first son grew older, I had to start attending the Upanayanas (thread ceremony). There started all my troubles. I couldn’t buy the traditional gifts (typically silver/gold – not to mention the recent upsurge of the yellow metal) because the pre-teens won’t like them. If I go with the toys/video games, the older generation will give me looks. My husband suggested that I was better off buying a gift card because the kid or the ‘young man’ can choose whatever he likes. So Landmark became the de facto gift card for all the teens. It still is because it has books, games and toys. It may change from Landmark to something as other youth brands like Fastrack have gift cards now. These days my lazy husband also asks me to buy gift cards whenever he has to travel for weddings ‘cause he doesn’t have to lug it around. The other hidden fear factor that I have with these conventional gifts is duplication, especially in weddings. You don’t want your gift to bring out a sighL Recently, I got a bunch of gift vouchers (denomination 500) from the credit card company because of the hefty points that we had accumulated. I was thinking it would have been so much easier if they had given me a Gift Card. I could have carried it in my purse all the time. I didn’t have to worry about the price tags to make sure that the total was a multiple of 500! That was the very first time that I wished for a gift card J Anyway, these days I have compromised and I console myself that the gift card comes with some advantages. It is ok to give them when you don’t know the person well, if you don’t have the time or if you are just lazy. When you are at the receiving end, gift card is any day better than a lousy gift. Don’t get me wrong – the gifter may have the heart in the right place, but the taste may be really lousy. I always have this nagging thought when I buy the gift card – Will they (giftee) remember that they bought that particular item with the gift card I gave? May be or may be not. I am growing up and am slowly realizing that the joy is in giving! –  Mamatha Rao

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