Woohoo Gifting Blog

Send e-gift cards from the New and Improved Hoopos.com

Is someone in your family or friends circle a new parent? Or is it birthday time for one of your favorite nephew or niece? A Hoopos.com gift card is the perfect gift that any mom, baby or toddler can get. With over 350 brands hosting more than 20,000 products, Hoopos.com is the ultimate maternity and kids shopping destination. Now more than ever – when Hoopos.com has come up with an improved version of its site! Want to know more?

Check out the latest products and offers from Hoopos.com! How about this – boys and girls wear from Benetton at 30% off. And what about this one – buy travel and room safety products such as car seats, strollers and you get 15% off. Then if you are looking for footwear or toys or sports equipments for toddlers or older kids; there are discounts ranging from 15% to cool 30%. Can’t possibly get better than this?

That’s not all. Hoopos.com has few new launches this season as well. The first is a new range of attractive winter wear for children, from sweaters to hoodies to leg warmers, in a range of styles and colors from Gini and Jony, Ivy League and other excellent brands. Also, there is the Brainum collection, a range of books and toys meant to boost your baby’s natural intelligence! Why wait? Send that Hoopos.com e-gift card to your loved ones while these great offers last.

Woohoo Newsletter

fgiftGreetings!

The month of November brought in festivities, exuberance and increase in retail sales.It was a special month for QwikCilver as well.

Last Diwali, QwikCilver launched its B2C portal www.woohoo.in -India’s first online gift card megamall! This Diwali Woohoo rolled out SoLoMaP-Woohoo Friends’ Club, an innovative way to gift to friends on Facebook!!!

Read on to know more…

A QWIK preview of some of the consumer promotions on www.Woohoo.in during Diwali!

Continuous engagement with consumers increases TOM Recall of the brand and creates more bonded consumers.

Most successful Gift card programs are the ones where Gift cards are considered as another product in the Brand’s product line. Gift card programs need to be sustained through well-planned activities.

They are more successful if the calendar of consumer promotions is worked out during the brand ‘s planning process before the start of next financial year!

One of the key challenges for brands today is to convert their online following into footfalls. To address this issue, Woohoo has launched ‘Friends Club’, a Social to Local Marketing Platform (SoLoMaP), a first of its kind social marketing platform in Asia Pacific!

The Concept:

Friends’ Club enables gifting amongst Facebook Friends and leverages the power of social media to reach out to a wide customer base. Through this platform, Woohoo aims to provide brands with an effective marketing platform driven by viral, word-of-mouth marketing as well as giving consumers another mode of easy gifting. The key differentiator is the capability to engage consumers, trigger and track Facebook posts on to the sales purchases at the brand stores/online portals in real time.

How it works?

The gifting process is as simple as using any other social app on Facebook. On the Woohoo Friends’ Club page, the user has to sign in using his/her Facebook login. Once logged in, the friends list of the user is extracted and details regarding their birthdays are displayed.

The user can choose from free cards or top-up on the free value for the desired amount to be sent to any of his/her friends. The friend in turn receives a post, which asks for his/her e-mail /shipping address for the delivery of the E-Gift card/physical Gift card as the case maybe. The recipient can then go to the brand’s outlet/online portal to redeem the Gift Card.

Advantages to Brands:

The key differentiator of the platform is that it is not advertising-led communication. The user ‘gifts’ a Gift Card to his/her friends and posts it on his/her timeline. The brand logo is also a part of the timeline post. The whole process aims to ensure a greater brand engagement and recall and since the Gift Card is posted on the wall of the recipient it is viewed by more people.

www.qwikcilver.com
www.woohoo.in

E:Mail- news@qwikcilver.com

Suits & Jackets Fest At Lifestyle & Shoppers Stop!

Do you know about the latest shopping deals on Suits from Lifestyle and Shoppers’ Stop? Both department stores have launched a new Suit & Jackets Fiesta, a festival of suits that comes to you from Louis Philippe in association with Van Heusen. A range of exciting offers awaits the shopper, with discount coupons, gifts on purchase and much more.

Who hasn’t heard about Louis Philippe or Van Heusen? Both brands are well known for their excellent quality suits, shirts, jackets and ties in various dressy materials. Whether you’re looking for a grand silk suit for your wedding, or a snappy business suit, you can head to either of these two brands. So when such top brands are offering their international-quality offerings at bargain prices at a special Suits & Jackets Fest, who can say no?

Let’s see what’s on offer – if you buy men’s suits at Shoppers Stop, you get a tie & cufflinks sets from Tie Rack London. Plus, you get discount coupons when you buy a men’s suit or jacket from Arrow, Park Avenue, Black berry, Louis Philippe & Theme. What’s more, you get major discounts on other products when you buy suits and jackets – like 15% off on Calvin Klein man perfumes, 15% off on L’Oreal men cosmetics and so on. You can redeem these discount coupons only at Shoppers Stop stores.

Similar offers are on at Lifestyle as well. Now you know what to gift your brother on his job promotion, or your brother-in-law on the occasion of starting his new business venture. Get them both Lifestyle gift cards and Shoppers Stop gift cards. No matter which store you choose, your recipients are sure to enjoy a range of wonderful and profitable offers!

The Peter England Weddings Collection Now In Stores!

What could be more important to a man than his wedding day? It’s an important, momentous occasion, and only the very best of wardrobe will do on that day. If you are looking to gift the groom, his special wardrobe for the big day, you’re lucky this year. Because Peter England, India’s most trusted apparel brand has come out with a brand new Weddings Collection. If the wedding is over Christmas or even during spring, it’s just the perfect time to check out the new collection now. You can trust Peter England to use the perfect quality of fine fabrics and cuts in its exclusive collection of suits, blazers and other wedding apparel. The groom can choose from a range of western silhouettes and Indian ethnic wedding suits, or a fusion of both – Peter England has something for every man’s special taste.

Enjoy the feel of lush, rich fabric, experience the sharp outlines. Help the groom, feel and look the greatest on his special day, through the Peter England gift card. On his wedding day, during the ceremonies or during the lunch/ dinner reception; your friend or loved one needs all the assurance he can get. Nothing can be more assuring than the grandeur and purity of lustrous fabric and superior cut on one’s body. Your friend will stand taller, look sharper and very much the man of the hour, and it’s in your power to give all that to him – via a Peter England gift card.

It’s winter again! Time To Check Out The New Allen Solly Collection!!

Winter is here! It’s just perfect to reach for something warm. If you’re planning to reach for your old warm cardigan and woolen tights, wait! It’s 2012, and it’s time to update your winter wardrobe! Time to get some sleek, knitted winter wear in bright colors and the latest styles. Time to head over to Allen Solly, India’s favorite smart casuals brand for men and women, and explore their new Autumn-Winter collection! The Allen Solly stores are also having the Winter Dress Fest where you can get featured in Elle magazine and get discount coupons too.

Have a Hot Friday all Winter!

Winter casuals need no longer be boring and bulky. Allen Solly uses high-grade thin yarn weaving that ensures your winter wear is slim and elegant. Have you noticed how winter seems synonymous with the relaxed feeling you get on Fridays? Winter has that way about it – it makes you feel nice and cozy and warm inside out. How about wearing a colorful, striped mid-thigh length cardigan over black woolen tights to work this Friday? How about having a Hot Friday, the Allen Solly style?

It’s a Perfect Gift Too!!

While enjoying the Hot Friday winter assortment from Allen Solly, how about spreading the joy? After all it’s winter, and it’s going to be Christmas soon? It’s the perfect time to gift your spouse, friend or family member an Allen Solly gift card for a new winter wardrobe. They won’t say No! Everyone in your family will love to cozy themselves up in the colorful, fashion-forward Allen Solly winter wear. Simply everyone, no exception at all!

Check Out The New Arrivals And Deals At William Penn!

William Penn, the World Pen Store, is where you can see, salivate over and purchase the top of premium fine writing instruments. If you’ve always wanted to gift great pens to your son, daughter, niece or nephew; send them a William Penn gift card. They can enjoy a whole range of fabulous pens! William Penn is also celebrating some exciting new arrivals this festive season. A classy range of pens has just arrived at William Penn stores – pens of exquisite workmanship, quality, color and grip. Fine collector’s item pens from Invincia, Artista, Ferrari, DesignMate and other well-known innovators of fine writing equipments are worth a visit. There are also some amazing package deals, some great discounts, and wonderful gifts upon purchase of select items. Visit the stores or the site Don’t miss out on those!

You can become A Collector too!

Here’s your chance to start your own William Penn collection – how about a magnificent Caran d’Ache, or a hold-your-breath S.T. Dupont or Sheaffer? Or a subtly elite Conway Stewart, the elegant Omas, the innovative Fisher Sapce and the smooth Sailor, perhaps? You can have your pick of the best of the best from more than 20 famous brands! If you’re into desktop accessories (which make fine gifts, too!), check out the collection from Dalvey & El Casco, S.T. Dupont and Chamois. These fine collectors’ item pens are the best gifts for any occasion, not just festive ones. Buy William Penn gift cards for all the fans of fine writing instruments in your family or friends circle this festive season. It will be a great gift talked over a lifetime!

Time To Grab A PVR Gift Card! Don’t Miss the 3 Great Movies!

We don’t have to tell you which movies are being released end of this month, do we? One of them is the final segment of Twilight series, ‘Breaking Dawn-2’, releasing Friday, November 23^rd. Let’s also not forget the two other fabulous movies out this November! i.e ‘Life of Pi’ and ‘Talaash’!!! The fun didn’t get over with Diwali, people. The fun is only just beginning.

Anyone who’s a fan of Edward, Bella and the Cullens will be waiting for ‘Breaking Dawn-2’ with bated breath. Will Bella succeed as a vampire or not? Will the Cullens be able to defeat the Volturi? You need to know, yes, you absolutely must know! Who’s the Twilight fan in your family and friends circle – your sister, daughter, niece, wife or girlfriend? Grab a PVR Cinemas gift card at once and present it to her. It’ll be a fabulous almost-the-end-of-the-year event. Make it a wonderful celebration, too, with enough funds in the card for plenty of snacks at the PVR Cinemas Candy Bar! It’s time to have some fun!

The ‘Life of Pi’ is a fun movie that’ll make you think deeply about your life, the people in it, and the implications of living life with them. This action adventure drama film has been hailed by many critics as one of the best movies of 2012. Also the movie is being released in 3D format, making it a visually delightful experience. All this makes ‘Life of Pi’ a movie you should definitely not miss.

‘Talaash’ brings our three perennial favorites back on the screen – Aamir Khan, Kareena Kapoor and Rani Mukherjee. After ‘Ghajini’ and ‘3 Idiots’, it’s been a while Aamir has appeared in a mainstream movie. And going by the promo’s, it’s a suspense thriller that’s going to be a great watch. So three movies to treat your friends and family in the coming weeks!! Make it a fun event through PVR Cinemas Gift Cards.

Woohoo.in rides the social media wave with Facebook-based gift vouchers

As appeared in Afaqs.com on 21 Nov 2012, By Biprorshee Das

With Woohoo Friends Club, users can gift vouchers of various brands that are available with Woohoo.in on Facebook.

While the realm of social media expands, marketing on the various social platforms is getting innovative as well. Brands engaging with consumers on social media is old news; what is not is the new ideas that are being thought of to keep the consumers interested.

Woohoo.in, an online destination for gift vouchers (or gift cards) of various brands, for instance, is riding the wave, taking its services to the Facebook platform. The portal has launched a new initiative called the ‘Woohoo Friends’ Club’ that allows Facebook users to send gift cards of a wide range of merchants and brands, electronic or physical, to their friends on the social networking platform.

The gifting platform, called SoLoMap (Social to Local Marketing Platform) is the first of its kind to be launched in the Asia Pacific region, claims the company.

The gifting process is as simple as using any other social apps on the platform. On the Woohoo Friends’ Club page, the user has to sign in using his/her Facebook login. Once logged in, the friends list of the user is extracted and details regarding their birthdays are displayed.

The user can choose the gift card of the desired amount to be sent to any of his/her friends. The friend in turn receives a post, which asks for his/her address for the delivery of the card and can then go to the brand outlet to redeem the voucher.

T P Pratap, chief marketing officer and co-founder, QwikCilver (Woohoo.in’s parent company) tells afaqs! that the initiative will help its merchants engage directly and effectively with customers.

“One big challenge for brands today is how to convert their online following into footfalls. W Friends’ Club is a platform that facilitates that. It leverages the power of social media to reach a wide customer base. Through this programme, we aim to provide brands with an effective marketing platform driven by viral, word-of-mouth marketing as well as giving consumers another mode of easy gifting. The key differentiator is the capability to engage consumers, trigger and track Facebook posts on to the sales purchases at the brand stores in real time,” he says.

Pratap points out that while vouchers bought and redeemed ensures that the core objective of sales is achieved, an initiative such as this on a platform such as Facebook guarantees that a particular brand is spoken of.

“It is not advertising-led communication. The user ‘gifts’ a gift card. The logo and details of the brand are all there on their Facebook timeline. That particular post is far more effective. This is one more avenue for our partner brands,” he says.

Woohoo.in has around 70 brands that include Titan, Puma, Nike, Allen Solly and Flipkart, among others, vouchers of which the company sells online. The initiative has been built internally by the company’s technology development team.

Pratap states that as per a survey conducted by QwikCilver, the Indian gift card market has been growing at 145 percent in the last 12 months and is valued at Rs 1,800 crore.

Gift cards and E-Gift cards from Titan for the latest collection

Ok, Titan’s done it again! Two unbeatable new collections, and within the same timeframe – it’s way more than Titan fans can believe! First, there’s the Titan Edge 2012 Collection – a range of spellbinding designs from the world’s thinnest watch model. The Titan Edge watch collection is better than ever, with titanium casing, sapphire crystals, and water resistance capability of 3 ATM. Could any man resist the new Edge? We don’t think so. Then there’s the Raga Inspired by Cities collection – a wide range of spellbinding, delicate and lacy ladies watches inspired by the most memorable cities of the world. Owing a Titan Raga is every woman’s dream!

If your husband has always longed to own a Titan Edge watch, this is the best time to gift him one. The Titan Edge 2012 Collection’s launch is perfectly timed to bring you fabulous gifting choices for the festive season in November & December. Don’t deprive your husband of spending several blissful hours of staring at the new collection! Instead of buying him a watch of your choice, go ahead and buy him a World of Titan gift card or a Titan E-gift card. If it’s your wife you’re thinking of, take a look at the lyrically beautiful watches in the new Titan Raga Inspired by Cities collection. What strikes your fancy – the incomparably beautiful CANALA watch inspired by Venice, or OPERA inspired by Paris? Either way, accompany her when she goes to pick up her watch using your gift card. A chance to look at and admire the two splendorous collections – that’s a joint Diwali gift in and of itself.

Note: Image is from titanworld.com. Copyright vests with respective copyright holders.

Got a Standard Chartered or HSBC Card? Earn Bonus/Extra Points!

Do you have a Standard Chartered or HSBC credit or debit card? If you do, pat yourself on the back! That’s because you’re one of the lucky ones who can earn Bonus Points even as you spend. How does this work? Both banks have partnered with several SPECIAL partners, who reward the banks’ customers with Bonus Points upon purchase. Woohoo.in is one such designated SPECIAL partner for both HSBC and StandardChartered banks. So now when you purchase a gift card, gift voucher or E-gift card on Woohoo.in using your HSBC or Standard Chartered cards, you’ll get exciting EXTRA Bonus points.

There’s more good news for HSBC and Standard Chartered customers! The bonus points that you earn when you shop with the SPECIAL partners are over and above the Reward points you earn on your cards! This is what we call bonus points on top of bonus points! Why wait Now? Why not take advantage of this wonderful SPECIAL Bonus points offer, to make the best out of this festive season?

Note: Please also refer the bank communication & bank web sites (HSBC Extra Points & Standard Chartered Bonus Points) to know the debit/ credit cards eligible for the offer.