If you are looking for sporty gift ideas for November , then stop now. We have the answer for you–cricket. The England teams tour of India will start in November 2012. The tour involves 4 Tests, 5 ODI’s and 2 T20 games to be played across many cities across India. Men In Blue will be looking at trouncing the visitors in every game and you can cheer your cricketing icons through every game.
Now what thought goes through your mind when you see a white Nike swoosh on a blue surface? You immediately think of our national cricket team’s blue shirts, don’t you? That’s the power of Nike and its “Bleed Blue” cricket initiative. The Nike Swoosh along with the Indian Cricket Blue now represents the dreams and aspirations of a billion fans. Many months back, Nike sent tons of blue fabric to schools, Nike retail stores, colleges and cricket fields all over the country, encouraging people to dip their palms in white paint and place their handprint. Through this Bleed Blue campaign that also came alive in TV ads, Nike got millions of cricket fans to engage and interact with our cricket stars.
How about infecting a loved one with the Nike Bleed Blue initiative through a Nike prepaid gift card? There is no better way to join in the passion for cricket and for cheering the Indian cricket team. The choice of sporting apparel and accessories at the Nike Stores are endless from t-shirts, jackets, backpacks to bags and shoes; putting people immediately in the mood for a game of their favourite sport.
