Imagine in today’s high pressure, time starved environment, one is in a hurry to buy a gift for someone’s wedding, anniversary or birthday and one is running late wracking one’s brains hunting for the right gift to buy. Walking into the nearest grocery store, book store, mobile store or drug store one finds an array of gift cards from various top brands – clothing, footwear, accessories, jewellery, watches, sunglasses etc! Amazing! The sheer convenience of being able to pick up a gift card for any occasion, for any value from practically anywhere at all is an un-precedented convenience from a consumers point of view! The availability of a wide choice of gift cards via the internet is another superb convenience – let your fingers do the walking, pay at your convenience and have the gift of choice delivered to your door-step! Couldn’t be a better way to find the right gift! – Sadiq Ahamed