If you haven’t considered buying a gift card in place of a gift yet, here’s how you go about buying a gift card for someone.
Finding the Right occasion for a Gift Card
Almost all occasions are perfect for a gift card, except those occasions that only call for small tokens. If you’re investing a considerable denomination, consider an occasion that’s very important to your recipients. It could be their wedding anniversary, or the housewarming function of their first home. The bigger the occasion, the more benefit your recipient can glean from your gift card.
Understanding your gift recipient’s likes and dislikes
Is there any point in gifting a Landmark gift card to someone who has no interest in books or music? Check with your common friends and even go back to your previous conversations with the recipient. You will hit upon the right gift idea.
Choosing the Right Brand
Choose a brand that has an excellent reputation, a good range of quality items and great customer service. Remember, you’re choosing a gift card because you’re also gifting the shopping experience. So pick a brand whose stores offer a great shopping experience for your gift recipient.
Choosing the Right Denomination
Find out the cost of the least expensive item at your chosen brand and multiply that value by 3. This forms a decent denomination for your gift card, and allows your recipient to shop several times.
Adding the Right Personal Message
Include a personal message that conveys your intent or feeling. Keep your message respectful and impersonal for clients and partners, loving and sweet for friends, sentimental for family and so on. Your message is part of your gift.
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