( Written by a Senior Corporate Executive) Gift cards are the single biggest game changer for gifting in my life. I buy them all the time for friends and family. It is unbelievably convenient as an option on account of its easy availability and the way it opens up choice for the recipient. What fun it is to be given a card carrying a certain value, which one can go to the shops with and buy whatever one likes! Books, Music, Toys, Games, DVDs, Clothes, Jeans, Footwear, home improvement stuff, gadgets, kitchen stuff and so on. I use gift cards for all sorts of occasions including weddings, engagements, birthdays, anniversaries and just regular “feel good” gifting occasions too! It’s also great to have the option to load the gift cards according to the budget one has for any particular occasion and intended recipient! Believe me, it’s a lot of fun to see the myriad options available on packaging – nice innovative, attractive, colorful, sometimes even quirky packs depending on whom you want to gift to as well as the occasion! And the best thing is that one doesn’t even have to leave one’s comfy armchair to buy – simply let your fingers do the walking (via the internet) and buy gift cards for any occasion that is important to you! Can’t be a better way of having fun while gifting! – Shankar Balan