As appeared on retail.franchiseindia.com by the Indian Retailer Bureau, on 17 May 2016.
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True Wanderer event allows people to champion their sense of freedom whilst discovering their spirit of adventure and exploration.
Riders and voters to avail of Woohoo gift cards with access to 150 brands across 20 categories.
Woohoo, powered by Qwikcilver solutions, homegrown gift card company has been announced as the official gifting partner for Wrangler’s True Wanderer 5.0, an annual event for riders across the country organized by the American outdoor denim brand.
True Wanderer event allows people to champion their sense of freedom whilst discovering their spirit of adventure and exploration. The top 10 riders will embark on a journey of a lifetime and share their experiences through photos, videos and blogs to capture the day’s events and upload their experiences on the official Wrangler website. Judging will be based on the content generated by each rider and votes received. The 10 finalists have started their journey and the winner will be announced next week. The winner of True Wanderer 5.0 will be entitled to win a Triumph Bike and Woohoo gift cards.
“We are very excited about the strong partnership with Wrangler. This partnership offers a different, integrated solution for communicating the freedom of adventure of Woohoo. The association also adds value by helping the brand move into territories that communicates to a younger audience,” said Pratap TP, Co-Founder and CMO, Qwikcilver.
“We believe that it’s an association between two like-minded brands to offer best value for the consumer. Wrangler believes in bringing to life the spirit of freedom and adventure through its stylish apparel. By partnering with the unique gifting solutions offered by Woohoo, we will be able to offer freedom of choice to many more people across India,” added Krishna Dorai, GM, Wrangler.
