Woohoo! I’ve got a gift for you

As appeared in The New Indian Express on 14 September 2017.

woohoo in new indian express

There is some celebration every other day – festivals, birthdays, office parties and the list goes on. Last week was Onam and Pooja is right around the corner. Not surprisingly, there are a number of gift choices for loved ones too. But, despite the overwhelming availability, the old dilemma exists: What should I gift a person? In one of their research surveys, Qwikcilver had discovered that most gift purchases happen only three days before the event. Foreseeing this, Qwikcilver, powering 90 per cent of the gift cards in the country, has developed a superstore for gift cards called Woohoo. “Through this innovation, the person receiving the card has the freedom of choice,” said co-founder Pratap T P.

Customised gifting

Through Woohoo, which functions as a mobile application and a website, one can purchase gift cards to as many as 150 brands that have partnered with the company. It was launched in 2015 and provides options for planned and customised value gifting. The app securely stores the gift cards and gives regular reminders regarding the expiry.

In the latest group gifting feature, released a month ago, people can pool in the amount and gift the card to the recipient. This eliminates the hassle of coordinating and collecting individual amounts. In addition, it has a secondary market trading platform where one can buy and sell gift cards. “This is the first and only platform in the country that provides such an option,” said Pratap.

Taking on Malayalees on social media

Targeting the Malayali audience for Onam, the developers of Woohoo did a social media campaign on all the popular platforms. “The campaign was a humorous take on gifting, endorsing the celebrities in the Malayalam movie industry,” said Pratap. “We were trying to make a presence on social media,” he added

onam gifting

no cash gift for onam

Gifting culture
Like the greeting card industry, which helped develop the birthday and anniversary culture in the country, Woohoo’s creators also expected to enhance the gifting culture among people. “It is instant gratification. But at the end of the day, we are just trying to improve human engagements through Woohoo,” said Pratap.


Woohoo Gifting League : The First of Its Kind Gift Card Bonanza

woohoo gifting league

Woohoo announced the launch of the first-of-its-kind gift card league – Woohoo Gifting League, a platform for brands to maximise revenue through gift cards this festive season. The Woohoo gifting league will have on the platform more than 100+ brands, including Shoppers Stop, Westside, Myntra, TTK Prestige, Marks & Spencers, Lifestyle and Pantaloons.

Habit formation around Gift Cards:

Much of the gifting spends in India happen either through cash or through the unorganised sector.The Woohoo Gifting League is an attempt to move some of that spend to brands, via the gift card route. From a brand point of view, the idea is to build habit formation around gift cards in a way that it remains top-of-mind woohoo gifting leaguewith consumers for all sorts of gifting occasions even beyond the reigning festivities.

The platform will present consumers an array of gifting options; physical and the increasingly popular digital gift cards, from leading brands in the country. Retail brands, on the other hand, get the opportunity to garner a greater share of the seasonal gifting pie, through gift cards. The gift card market currently is over Rs. 3,000 crore.

Gift Cards help brands increase sales and create access to new customers:

A recent Qwikcilver study indicated that on an average Gift Cards represent 12% of brand sales. With the Woohoo Gifting League, that percentage is set go up during the festive season. Gift cards also enable brands to reach out to and engage with a wider consumer base, because brands get access to both the gift card purchaser and the recipient. This is expected to lead to significant increase in customer acquisition, ranging between 50-400 percent, depending on product and category type.

Commenting on the launch of this new initiative, Pratap TP, Co-Founder and CMO of Qwikcilver said: ”For close to ten years now, we have worked relentlessly to make gift cards synonymous with gifting and the launch of this initiative is one more innovative step in that direction. We are confident that the Woohoo Gifting League will help our brand partners maximize the festive season while at the same time making gifting a convenient and enjoyable experience for millions of Indians.”

As appeared in www.afaqs.com on Sept 1, 2017.


Surprise Your Loved Ones with the Best Ganesh Chaturthi Gifts

Ganesh Chaturthi gifts

Lord Ganesha is revered as the lord of wisdom, knowledge and prosperity and his blessings are known to remove obstacles from one’s life. Also known as Vinayak Chaturthi, this day is celebrated as the birthday of Lord Ganesha, the dear son of Lord Shiva and Goddess Parvati.  It’s a festival that’s equally dear to the young and the old. Everyone wants to deck up in their best and give and receive gifts!

Know what you want to buy for your loved ones? Opt for gift cards this year. Gift cards are extremely practical and convenient. They take away the stress of choosing an actual gift, while giving a plethora of choices to your loved ones. Gifting must make both the giver and the recipient feel happy; that’s what gifting a gift card does. Here are some great ideas for you to pick the perfect Ganesh Chaturthi gift cards.

1. Books

Too many kids are moving away from the real world these days, preferring to find their escape in video games. A selection of wonderful, motivational books will be perfect for the young ones in your circle and you can gift their favourite book now with a Crossword gift card.

When it comes to the elders in your circle, consider gifting them inspirational or devotional music. Nothing soothes the older generation than beautiful, melodious devotional music. Gift a Saavn e-gift card.

2. Apparel

Know anyone who doesn’t like to deck up on a festival day? Probably not. So go ahead and splurge on top fashion apparel brands. There are so many to choose from! Check these out – Shoppers Stop, Lifestyle, Marks & Spencer, Allen Solly, Westside – the list is endless!

3. Jewellery and Watches

How about gifting some precious gold and diamond jewellery and top branded watches to your loved ones? Consider brands such as Bluestone or Candere. When it comes to watches, consider Helios and World of Titan for fine watches and Fastrack for fashionable, youthful watches.

4. A great shared experience!

Ganesh chaturthi is a day for families and friends to get together and celebrate. What better way to do that than to enjoy a fabulous meal together? Consider gifting your loved ones a great meal at Spaghetti Kitchen, Noodle Bar and other restaurants. You can see everyone smiling in anticipation already, can’t you?

Here’s How To Make Gifting Easier This Year

Whether you’re residing at home or in another city, you can still send them the gifts of their choice. Do it simply and easily via gift cards. It’s easy – buy a gift card, gift voucher or e-gift card from the brand your loved one favors. Let them choose their own gifts from the store outlets. E-gift cards are delivered within minutes, so they’re perfect for last minute gifts. To make it more personalized you could try sending E-gift cards using the Woohoo app which allows you to add pictures, voice-notes and text and can be instantly delivered via Whatsapp, SMS or email. So just go ahead and celebrate Ganesh Chaturthi this year, knowing that gifting will never be a problem again.






Say it With Gift Cards

The coverage received for Qwikcilver & Woohoo in both The Hindu Business Line and The Hindu on 6th August 2017, in a special column ‘Spend Smart’.

The Hindu 6-Aug-2017 Page - 9 (1)

Often, we may want to gift a beloved one on an occasion, but find it difficult to zero-in on what would be most suitable. In such situations, there are benefits in handing out a gift card. The receiver can use it to purchase products or services of their choice.

Buying a card

Gift cards can either be physical or electronic. Physical cards resemble a credit or debit card and have a number and pin. These cards can be preloaded with a desired amount of money and gifted to anyone. They can be swiped at any of the point-of-sale (POS) terminals or used for online purchases. An e-card can be used only for online purchases.

The gift cards can be bought online or from banks or merchants. Bank cards are typically issued by credit card service providers such as VISA, MasterCard or RuPay and can be used at any merchant outlet. Merchant cards are restricted for purchases of that brand of product or service, at their establishments. Some cards may require activation by calling a toll-free number to register before use. The cards can be used multiple times till the amount is exhausted. Once used, they cannot be reloaded.

The minimum and maximum amounts vary with the merchant and the bank. For example, Bank of India’s gift cards are available for a minimum of ₹500 and a maximum of ₹1 lakh, in multiples of ₹1. To buy a bank card, you need not be a customer of that bank.

Cards from merchants are typically free while banks may charge a fee. For instance, KVB charges ₹50 plus taxes to non-customers on card purchases of over ₹5,000.

You may also have some choices in personalising the look and feel as well as the message that goes with the card. There may be some restrictions on the number and value of gift cards. For example, Flipkart lets you purchase only 100 gift cards in 30 days and the aggregate value cannot exceed ₹1 lakh.

The cards tend to be typically valid for one year. However, some bank cards, such as from Bank of India, are valid for three years. Cards from retailers may have shorter validity period.

Other features

Most cards support balance enquiry by calling a toll-free number or by sending an SMS. For store cards, a balance enquiry can be made at the time of purchase. Banks allow you to check your balance at the ATMs and ask for statements. For example, you can request a mini-statement on your IDBI gift card with the details of the last 10 transactions.

If the bank card expires before the amount is used, you will be able to claim the unused balance. Bank of Baroda, for example, gives a refund of unutilised amount of over ₹100. The claim must be made within three months from card expiry and there are charges for the refund. Stores do not typically allow refunds. There are various apps and online platforms that let you manage expiry and balance amounts on multiple cards. You can also resell the gift cards online by listing the card with a sale price (card value or at a discount). The platform verifies the saleability, validity and balance on the card. Some sites require you to hand over the physical card to them on listing. Others such as Woohoo.in make the old card void (if issued by them) and list a new card to ensure safety. Listing is free and a commission of 10 per cent is charged on sale. Sometimes, don’t many of us pool money to buy a gift? Portals such as Woohoo.in enable us to do this. It has a group-gifting feature to let multiple users contribute towards a card purchase.

Risks and security

Gift card users must be aware of basic security features. You can hot-list the card when it is lost — similar to a credit or debit card — by calling a toll-free number. “The balance amount in the card can be transferred to a new card and reissued”, says Pratap TP, CMO of Qwikcilver. However, many store cards do not require a pin or any authentication for use. While such open access is convenient, there is no recourse if you lose the card. Allowing a card to expire is another common issue. Pratap says that if the user’s case is genuine, stores often take permission from authorities to extend the validity of the card.


Friendship Day – Celebration, Fun and Gifts!

Friendship Day Gifts

We all know the quote – “A friend is someone who knows all about you and still loves you.” How many of you agree with this quote? Wouldn’t you count on your pals to stand by you through the roller-coaster of life? True friends are your treasured companions who heal hurts, and sooth bad memories. This Friendship Day, shouldn’t you try to make them feel wanted and important in your life this?

Cherishing Friendships

Life is a long journey and you need true friends whoHappy friensdship light it up. Sending thoughtful and personalized gift to your friends spreads a lot of good cheer and fun.  They will always remember you as someone who stands by them through thick and thin.

However, buying a gift for a friend is not easy. Your friends are important to you, and you will want to impress them with something that they’ll truly appreciate. Yet, with the plenty of choices that always surround you, how to decide what your best friends would like best?  Woohoo.in gives you the opportunity to celebrate the Friendship Day in a grand and fun filled manner. There are a variety of gift cards and vouchers to suit the tastes and preferences of your friends. If you have not found the time to shop for a Friendship Day gift, Woohoo.in lets you dispatch gift cards in a jiffy. It is super convenient, and you can send personalized e-gift cards to them in an instant. These cards are sure to be well received. Create a stir and strike the right chord by choosing gift cards from Woohoo.in.

Friendship Day Gifting Pointers

An invaluable tip – tailor your gift to suit your precious friend’s unique persona and stage of life. How about a deluxe and ritzy Titan watch gift card for the busy bee? A package tour with Cleartrip gift card would make the day for the adventurous and outdoor kind.  A movie buff will be more than happy to get a BookMyShow gift voucher. If your pal is a foodie, spring a surprise on him with a Dineout gift card. Clinch your friendship with a memorable gift card and keep those friendship going forever.

Check out Exciting Friendship Day Offers on Gift Cards.


​Animate your E-gift cards With Our Jazzy Templates!

animated templates for e gift card

E-gift cards or E-gift vouchers are fast becoming the preferred gifting choice of the new-age gift givers. All one needs to do is pick an e-gift card and send it out to the recipient via email or WhatsApp. The very next instant, the recipient can spend and buy what they truly want with your e-gift. No more waiting. And, no more worrying about your loved ones liking your gift.

That’s not just it! We know that you want your e-gift conveys the warmth and love behind your gesture of gifting as well. This is why Woohoo.in has a selection of colourful e-gift card themes and templates based on the gifting occasion. Be it birthdays, anniversaries, wedding or festive gifting occasions, you will find a beautiful theme or template to add your love and feeling to the e gift card.

And, now there is more! You can add Jazzy animations into your e-gift cards!

Check out these animated templates Woohoo.in has got for you to jazz-up your e-gift vouchers.

Rakshabandhan is coming up.  This Rakhi gift is sure to delight your sister.
Rakshabandhan wishes

Birthdays are specials. So is your e-gift!.
Birthday Wishes

Gift for a wedding anniversary? Let your e-gift card do the talking.
anniversary wishes

Wish in style for all occasions!
best wishes

So, go ahead, add some animation-glitz to your e-gift cards and make your gifts stand out the best among the lot.


Gift the Joy of Entertainment – 20% Discount on BookMyShow Gift Cards

Discount on bookmyshow gift cardAs far as gifts go, people think in terms of tangible items such as books, watches, electronics, clothing and so on. What about gifting an experience? A movie, dance or stand-up comedy show experience as a gift? Opt for a BookMyShow gift card. Whatever the occasions be, a BookMyshow e gift card is sure to delight the recipient. And, there is more. Bookmyshow gift cards are now available at 20% DISCOUNT on Woohoo.in & Woohoo App.

A Perfect Rakshabandhan Gift

Rakshabandhan is around the corner! Don’t bother browsing through boring, dusty stalls in inane gift shops for something that your brother or sister might rakshbandhan e gift cardlike. Wouldn’t it be wonderful to gift them a great movie experience when there are a bunch of not-to miss movies running near their favourite cinemas? Buy a Bookmyshow e-gift card at 20% discount and send instantly to your siblings with the Rakhi special E-Gift Card templates. They’ll love your lovely Rakhi gifts all the more.


Gift a Fabulous Travel Experience with Thomas Cook Gift Cards

thomas cookKnow someone in your friends and family circle who is a workaholic? Someone who has not taken a vacation break in a long time? Or Someone who thinks that a vacation means going far away, travelling a lot and getting more exhausted? Then, what could be a more perfect gift for him or her, than a travel gift card from Thomas Cook. Thomas Cook India is one of the leading online travel management companies helping travellers to book international and Indian holiday packages, hotels and flight tickets online.

As the giver, all you need to do is send a Thomas Cook e-giftthomas cook gift card card from Woohoo.in. Your recipient gets your e-gift card instantly along with the terms of validity and your special message. Your gift recipient can easily redeem this e gift card for domestic or international holidays. It will also allow the recipient to book hotels and flights. Your Thomas Cook e gift card covers the entire gamut of the travel experience.

Offers on Thomas Cook Gift Cards

Now, get 10% discount on Thomas Cook gift cards and e-gift cards. Use the code TCPROMO in the checkout page to avail this discounts in a matter of time.


7 Housewarming Gifts That Only Add Clutter To A New Home!

housewarming gift

It’s true that 9 out of 10 well-meant housewarming gifts will only add clutter to homes. Check out this list of 7 gifts that fall into that category. Have you bought one of these gifts at some point for a loved one for their housewarming?

1. That Unavoidable Dinner Set!
Honestly, doesn’t every home already have a dinner set? Some families have more than one, with a special dinner set tucked away for occasions. Can you imagine what it’s be like when 4 or 5 guests gift dinner sets as housewarming gifts? How many dinner sets can a family use in a lifetime?

2. Kitchen Crockery
Most families already own a reasonable set of kitchen crockery. Even if they don’t, they would probably prefer to select the pieces they want. Your well-meant gift of crockery items will be appreciated, but will most likely be relegated to the attic or gifted to someone else.

3. The Picture Frame That No One Wants
Many people get picture frames as housewarming gifts – these are sometimes hung on walls no one notices, or put away. Seldom are these picture frames actually placed in an area of prominence. Why waste money on a gift that will not be appreciated the way you intended it to be?

4. Storage Boxes
Many new home owners carefully select their storage boxes according to their home décor theme. So unless you are in tune with the planned décor and buy the exact boxes the homemaker wants, your gift will only add to the home’s clutter.

5. Linen
Homemakers choose linen according to their home décor theme. Gift them linen that clashes with their chosen theme and it’s usually tucked away where it’s not visible. Surely you want a better fate for your expensive housewarming gift?

6. Art Décor Items
That statuette of the dancing girl might seem exotic to you but your recipient might find it tacky, even embarrassing. You probably spent hours in a fancy shop looking for a pretty art décor piece. Did you ever imagine that your gift will never see the light of the day?

7. Flower Arrangements
Nothing adds clutter to a home as too many flower arrangements. Why spend a great deal of money on something that’ll fade in a few days and will not add value to your friend’s home? Surely you can do better than that?

Move away from the traditional housewarming gift

housewarming gift card
So, what is that perfect housewarming gift? Opt for gift cards or e-gift cards and leave the gift choice to your friends and spare them the expensive clutter. These days, you can buy gift cards from top brands including huge department store brands. Go ahead, give them the power of the choice and sit back, knowing your gift will be used, appreciated and loved!

Check out the top brand gift cards here.




4 Awesome Gift Ideas for the Workaholic

gifts for workaholics

If we asked you to pick a gift for a workaholic buddy, what comes to mind? No, no! Not a whip or anything weird like that! Yup, you want to give your distracted buddy a jolly good jolt, but do it in such a way that the message gets across. Workaholics Day is coming up, on 5th July. So, get those creative juices flowing. We’ve a bunch of gift ideas for your workaholic pal that you’re just going to love!

1. Stress Buster Candle Lights

Your workaholic pal won’t take time to light real candles, so get the battery-operated ones that never go out. They’re delightfully scented too – we recommend eucalyptus or spearmint fragrance for stress busting. Not sure if he’ll like the fragrance you pick? Just gift him a Flipkart e-gift card and let him choose one!

2. Box Of Gourmet Cookies

Here’s the thing – even workaholics need to eat. But they often forget this very important task. It’s the darn chair – it simply doesn’t want to let them go. Point out gently that a large box of gourmet cookies will be just the thing to keep those hunger pangs at bay, and present a Big Bazaar e-gift card. Listen to the grateful crunch, crunch of cookies being demolished one by one. How about that for live appreciation, huh?

3. Grouchy Bear Mug

Gift your office-dwelling mate a personalized mug with a grouchy bear’s image on it. Every time your buddy drinks coffee, they’ll see the bear and know who it refers to. Knows he’s been neglecting you. Not able to find a grouchy bear mug? Never mind – just send your pal a Café Coffee Day e-gift card and let him or her choose a cool mug for coffee!

4. Potted Plants

Ooh, we see you’re looking strangely at us. What! Deliver lovely potted plants to a workaholic who’ll never water them? No! A succulent, such as a cactus, does not need to be watered. A cute little cactus will bring some greenery in your boring busy buddy’s life – maybe it’ll even cheer him or her up a bit and you can reap the rewards. Not sure which succulent will be nice on his desk? Just send him an Amazon e-gift card with a personal note saying you’d like him to pick a lovely succulent for his desk. Job done!

The Best Gift for the Workacholic

It’s really nice that we’re having a special day for workaholics. Let’s make it extra special for them this year. If you are not sure what your workaholic colleague is going to like, just buy a Woohoo e-gift card; he or she can just go crazy buying a gift card from the 100+ brands on Woohoo.in. It’ll get delivered to your buddy’s email inbox in a second. It’s like an instant gift! No hassle, no worries and no stressing over which gift to buy. Could you ask for more?